There are an assortment of internet marketing techniques that can assist websites in boosting their traffic, conversion rates, and brand awareness. One of the best internet marketing tactics is Search Engine Optimisation (SEO), where the goal is to optimise your website for Search Engines, both on-page and off-page, to grow your organic search results listings. While SEO has proved to be very effective, it takes a good amount of knowledge, time, and money to see fruition.
What if you want to see results without delay? Regardless of whether your website has recently been published or you’re a small business that can’t contend with the marketing budgets of national competitors, Pay-Per-Click (PPC) advertising is an incredible tool that can assist you by placing your advertising campaigns in front of buyers who are actively seeking for your services or products.
In summary, PPC is an advertising model used to raise traffic to websites. Website owners build ad campaigns with certain targeting metrics and effectively pay Search Engines every time their ad is clicked. PPC ads are typically created through Google AdWords or Bing Ads and are inserted on top of SERP listings before any organic results. The benefits that many websites experience from this kind of advertising is invaluable, so here are the top benefits of PPC advertising for your business.
One of the top advantages of PPC advertising is the opportunity to measure and track your results in real-time. Regardless if you set your daily budget to $4 or $40, there are an array of high level performance indicators that can be gauged, including impressions, clicks, cost-per-click, conversions, and ROI to name a few. These metrics allows website owners to immediately determine the effectiveness of their campaigns and quickly make adjustments where required to maximise performance. In contrast to other advertising mediums, PPC offers you the freedom to customise and track metrics in each campaign and monitor success based on your advertising goals.
PPC makes it possible for any kind of organisation to start their advertising efforts quickly and easily, without presenting too much risk with the ability to arrange a maximum daily budget. Although SEO is a very efficient strategy, it usually takes many months to notice results so if you’re a new business that wishes to boost traffic and brand awareness quickly, PPC is ideal for you. Building ad campaigns is all done from the PPC platform, enabling websites to cast a wide net to attract new leads and customers by promoting ads on top of SERP listings.
Highly Targeted Traffic
PPC advertising makes it possible for you to customise your campaigns so they only show to highly targeted customers. Google AdWords enables you to target customers based upon keywords, location, interests, and the times and days you want to display them, empowering websites to spend their advertising budget only on their niche market. Websites can then evaluate the metrics that were used in conversions and strengthen their future campaigns based on this feedback. Advertisers regularly take a multi-layered approach to begin with and narrow down the specific metrics of a campaign that works best for their particular target audience.
Having the ability to export the results of an ad campaign and analyse various metrics provides websites with precious data which could be utilised in other marketing avenues. Alongside this, websites can quickly discover impression, click, and conversion data for every keyword or phrase used in their ad campaigns which strongly assists in their SEO endeavours. PPC also makes it possible for websites to find data about their competitors by employing 3rd party tools like KeywordSpy and SpyFy, allowing them to create a profile of their competitors and what market share is readily available.
As you can see, PPC is a very helpful marketing tool that is ideal for all types of businesses. Not only are advertisers in complete control of their ad campaigns, target audience, and budget, the data received from real-time results delivers invaluable feedback to boost future marketing initiatives. The best aspect of PPC advertising is that there is very little risk involved with set daily budgets, so why not give it a go today?
If you require any guidance in building your PPC ad campaigns, get in contact with Internet Marketing Experts Townsville on 1300 595 013, or visit our website for more information: http://internetmarketingexpertsbyronbay.com.au